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]]>Keyword stuffing: The popular misconception is that the more keywords there are in the page content, a search engine will be fooled into thinking that it is more relevant. This may have been true in the past, but Google’s Panda and Penguin updates, which came about in 2011 and 2012 respectively, have moved the world’s most popular search engine closer to natural language processing; and Hummingbird, introduced in 2013, is far from an update – it has a completely new search algorithm that takes Google even further in this regard. Moreover, keyword stuffing results in your page/site being marked as spam.
Poor choice of keywords: For the best results with Search Engine Optimization, you need to include the keywords that are most commonly searched for your product or line of business. And to find out which these top keywords are, you can use keyword search tools for your page(s) as well as that of your competitors – these should tell what are the keywords that visitors to your site (or that your competitors) type in before coming there. Did you know that 93% of all web traffic comes in through search engines?
Linking: Another misconception is that that the more outbound links there are, the more ‘active’ it makes your page seem to search engines, which then rank it higher than ‘static’ pages without any outbound links. In reality, the search engines also take into account the quality of the links. If it links to a page or site that is rated poorly by search engines because of advertising, spam or generally inaccurate information; then that reflects back on your page as well. So think twice about jumping on to the new bandwagon of content marketing; where you generate articles about your product or service, disguise them as news articles, and post them on content farms or mills, linking your main page/website to them. It doesn’t make your site more reputed or authoritative, but can have the opposite effect.
Duplicate content: If the content across your pages looks similar, then search engines are left confused as to which page they should rank over the other and show in their search results – they don’t want to be showing multiple links to your site when a user searches for a keyword or a specific set of keywords. Search engines see this as an attempt to befuddle them and this lowers your search engine rankings.
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]]>The faster your page loads, the better the odds of website visitor retention. Most site visitors make up their minds about a website within the first few seconds.
If the page takes long to load, users may switch to a different site, which could mean lost potential customers for your business, say web developers Brisbane. What’s more is your page loading speed could affect your SEO rankings as well.
Make sure your site is not heavy on images, and uses mark-up languages like HTML5 to increase page load time, and improve your SEO ranking.
Setting up a mobile-friendly website to match with your desktop site has become a norm and a necessity, since the recent updates to Google’s search engine algorithm.
Since Mobilegeddon, businesses have been focusing on making their sites compatible with smart phone devices, as it may affect their search engine ranking. You can create separate versions of your website to go with mobile and desktop devices.
The problem with this is both the sites will have the same content (assuming you do not create separate content for your the mobile and desktop sites). Knowing that Google has a very low opinion of duplicate content, it will do more damage than good to your website rankings.
What you can do instead is to use a responsive web design that automatically adapts to any smartphone device, without any duplicated content troubles.
The reason UX and navigation affect your search engine rankings is, it affects the visitor bounce rates. Google uses this factor to decide how user-friendly your website is. Simply put, this means, the more that users stay on your site, the better your search engine rankings.
Alternately, the more that site visitors leave your site due to it’s poor UX, the greater the bounce rate, and hence the lower the SEO ranking. So how do you keep site visitors on your site for longer?
Assuming the fact that you have solid content that the user finds helpful, you want to make sure that they have a seamless intuitive site navigation experience. Pop-ups and splash pages are common features that cause users to leave the site. So our graphic design Brisbane firm advises you to avoid them.
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