Your website represents your business online. So before focusing on the aesthetic elements of your website design, you want to ensure they check all the boxes in SEO-friendliness. Here are some parameters our SEO services Brisbane has narrowed down so you can determine if your site is SEO-friendly.

Page load speed

The faster your page loads, the better the odds of website visitor retention. Most site visitors make up their minds about a website within the first few seconds.

If the page takes long to load, users may switch to a different site, which could mean lost potential customers for your business, say web developers Brisbane. What’s more is your page loading speed could affect your SEO rankings as well.

Make sure your site is not heavy on images, and uses mark-up languages like HTML5 to increase page load time, and improve your SEO ranking.

Mobile-friendly design

Setting up a mobile-friendly website to match with your desktop site has become a norm and a necessity, since the recent updates to Google’s search engine algorithm.

Since Mobilegeddon, businesses have been focusing on making their sites compatible with smart phone devices, as it may affect their search engine ranking. You can create separate versions of your website to go with mobile and desktop devices.

The problem with this is both the sites will have the same content (assuming you do not create separate content for your the mobile and desktop sites). Knowing that Google has a very low opinion of duplicate content, it will do more damage than good to your website rankings.

What you can do instead is to use a responsive web design that automatically adapts to any smartphone device, without any duplicated content troubles.

UX and navigation

The reason UX and navigation affect your search engine rankings is, it affects the visitor bounce rates. Google uses this factor to decide how user-friendly your website is. Simply put, this means, the more that users stay on your site, the better your search engine rankings.

Alternately, the more that site visitors leave your site due to it’s poor UX, the greater the bounce rate, and hence the lower the SEO ranking. So how do you keep site visitors on your site for longer?

Assuming the fact that you have solid content that the user finds helpful, you want to make sure that they have a seamless intuitive site navigation experience. Pop-ups and splash pages are common features that cause users to leave the site. So our graphic design Brisbane firm advises you to avoid them.