Clear message

Can a user understand the service/product/value you offer within the first few seconds of visiting your site?

The average site has under 7 seconds to help make a visitor understand what it does, according to digital marketing Brisbane experts. Given how user attention spans are getting lower, don’t be surprised if some visitors spend as much as just 3 seconds to decide whether or not they want to stay on your site.

Your website should be designed so it sends through a clear message to the visitor. Ask any professional Brisbane graphic design agency and they will tell you how image sliders and too much information translate to higher bounce rate.

Businesses like the idea of using clever tag-lines and quirky web design formats for their pages. But given how little a time users take to decide whether or not they want to stay on your website, you are better off sticking to standard web design formats and punchlines that convey a clear business message.

Visual cues

Visual cues are a great way to capture the attention of users. However, if you include too many visual cues, you will leave the user confused. So you want to use visual cues sparingly, and strategically, say advertising agency Brisbane experts.

You may be tempted to use stock photos for your website landing pages as it an easy option, but they don’t always have the intended impact. Try using exclusive images of your business instead, so you can connect better with your customers.

For instance, if you operate a food delivery service, have a professional photographer take pictures of your staff in action during their workday, and that of happy customers, instead of run-off-the-mill photos.

Videos can be a great way to keep site visitors hooked as well, say marketing agency Brisbane. Rather than explaining what your business does in page-long content, put up a video for users to watch so they can understand what you do.

Of course, you do not want your video to be set on auto-play; if anything it will dissuade the user from watching the video, as most users like to choose the what and how of consuming online content.

The post Is Your Web Design Aligned With Your Digital Marketing Strategy? appeared first on Stacked Site.

A/B tests can offer you helpful insights on optimizing your site. Here’s what you need to know about A/B tests according to the top digital marketing agency Brisbane.

Common A/B tests

• Free vs purchase: You can test how your site fares when you offer free trials as opposed to just the purchase option. Some businesses have reported an over 100 percent increase in the site visitor sign up rate on switching to free trial from purchase option.

Some users may drop out during the course of the trial, say marketing business solution agency, but if you have a sound conversion rate, then retaining the free trial might be a good choice.

• Chat help: While you may have a search bar and site map in place (so visitors can find what they came looking for on your site), it may still not helps solve all site visitor queries. Many businesses include a chat help for this reason. You want to include one on your site to see if it makes any difference to your site conversion rate, as it answers customer questions instantly.

• CTA: The colour and placement of the CTA button could make a difference to your conversion rate. Consult your website design Brisbane agency to evaluate what changes you should make to your CTA button, before you test it out.

How to choose an A/B test

Some businesses go wrong with their A/B testing, as they randomly try and pick tests. If you are unable to decide which A/B tests suit your website’s needs it is best to outsource business solutions to an expert.

The point of A/B tests is to identify problem areas in your site that are negatively affecting the conversion rate and fix it.

This is where random A/B tests fail, according to business process outsourcing experts. You want to carry out a site analysis to determine which parts of your site appreciate good or poor traffic, and the corresponding conversion rates as well.

Check out the user drop-out points in fill-out forms, and the pages that get the most number of hits, so you know what aspects to focus on while picking A/B tests.

These tests will be able to pinpoint what is/isn’t working for your site- whether it is a long form or complex navigation that is causing users to leave the site. Once you have fixed the problem areas on your website that were leading to a high bounce rate, the next step is to check out what your competitor sites are doing, so you can up the ante.

The post Using A/B Tests to Drive Your Conversion Rate appeared first on Stacked Site.

CTA

Don’t place your Call-to-action statement in the corner of a page where it is hard to find. You want your CTA to stand out against the rest of the page so the site visitor’s attention is naturally drawn to it. You want the CTA button to be placed off the grid that has the rest of the site content.

Use directional cues, if you can, to lead to your CTA button. Ideally, you do not want the user to scroll down the page to locate the CTA button, and it should be easily accessible at first glance.

Next, if you have a form that visitors have to fill to subscribe or inquire about your service then keep it short. Users will think twice if they have to fill out a long form, and it could mean lost conversions for your business.

You should know that visitors can be directed to any page on your site, and not necessarily the home page. You want to make sure that there are relevant CTA buttons placed on other site pages as well.

Keep it simple

We have all come across those sites which have a lot happening, and leave you confused as to where to look.

No doubt, you have a lot of information to convey to visitors, whether it is the customer testimonials or accolades that you have won. However, it may not work in your favor to have it all displayed on your home page.

Your home page should have a clean visual hierarchy, with the layouts logically placed and broken into different grids. Add a search bar so visitors can easily find what they came to find on your site, and a site map as well.

Trust quotient

What’s the one thing that makes or breaks user’s decision in investing in your service? The trust quotient of your business.

If your website looks unprofessional, or has broken links, the credibility of your website naturally takes a hit. Make sure your site design and content are both updated and consistent.

Don’t forget to include stories of customers and employees on the site. It can add a personal touch to an otherwise robotic site, and in turn gain the trust of users.

The post Web Design Tricks For Higher Conversion Rates appeared first on Stacked Site.