• Optimize the content on your site with the right location-augmented keywords. You also want to choose keywords based on how you think users would enter search phrases. For instance, if a user wanted to find a restaurant in Miami, then they are probably going to be typing in ‘restaurant Miami’, ‘Miami restaurant’, or ‘where to eat Miami’. You can also use keyword tools to optimize your site more efficiently.
• Make sure you have information such as the hours of operation and address of your local business mentioned in the landing page, so site visitors can easily find it.Visitors won’t have the time to comb through your site to find the information.
• Mobile devices and local searches have grown synonymous in the recent past. If you want to cater to a local target audience, then you need a mobile-friendly site. A site that is not compatible for mobile devices will lose leads. With mobile-friendly quotient of site becoming a ranking factor in the Google search algorithm, you have even more reason to be setting up a mobile-friendly site. It’s either go mobile, or go home for local businesses.
• If you’re looking to rank well in your local SEO strategy, then you don’t want to stop with just incorporating location-specific keywords on your landing pages. You will be surprised how much of a difference having location-specific content on your site can make to your site traffic and SEO rankings.
• Stay active on social media platforms, and interact with your audience. You need to consistently engage your social media audience, which takes time and effort. However, it can pay off, and help your business gain better visibility and draw more traffic to your site. Social media signals impact your SEO rankings as well; another reason why you should take social media marketing up for consideration for a better SEO score.

For more information or assistance with SEO marketing, you can get in touch with our Brisbane digital marketing agency.

The post Top Local SEO Tips For Businesses appeared first on Stacked Site.

CTA

Don’t place your Call-to-action statement in the corner of a page where it is hard to find. You want your CTA to stand out against the rest of the page so the site visitor’s attention is naturally drawn to it. You want the CTA button to be placed off the grid that has the rest of the site content.

Use directional cues, if you can, to lead to your CTA button. Ideally, you do not want the user to scroll down the page to locate the CTA button, and it should be easily accessible at first glance.

Next, if you have a form that visitors have to fill to subscribe or inquire about your service then keep it short. Users will think twice if they have to fill out a long form, and it could mean lost conversions for your business.

You should know that visitors can be directed to any page on your site, and not necessarily the home page. You want to make sure that there are relevant CTA buttons placed on other site pages as well.

Keep it simple

We have all come across those sites which have a lot happening, and leave you confused as to where to look.

No doubt, you have a lot of information to convey to visitors, whether it is the customer testimonials or accolades that you have won. However, it may not work in your favor to have it all displayed on your home page.

Your home page should have a clean visual hierarchy, with the layouts logically placed and broken into different grids. Add a search bar so visitors can easily find what they came to find on your site, and a site map as well.

Trust quotient

What’s the one thing that makes or breaks user’s decision in investing in your service? The trust quotient of your business.

If your website looks unprofessional, or has broken links, the credibility of your website naturally takes a hit. Make sure your site design and content are both updated and consistent.

Don’t forget to include stories of customers and employees on the site. It can add a personal touch to an otherwise robotic site, and in turn gain the trust of users.

The post Web Design Tricks For Higher Conversion Rates appeared first on Stacked Site.