If website conversion is unchartered territory for you, then you won’t go wrong by implementing the following conversion best practices. So, here is the list of 5 best practices that can really make a lot of difference to the conversion rate of your website.

1. Turn your CTA into a button: Using buttons instead of links for your CTAs can make a lot of difference to the conversion rate. Using 3-D effect is very common these days and it helps the visitor to identify the CTA easily. You don’t want your customer to miss the CTA, would you? You may also consider using contrasting colors to the CTA and the surroundings to improve its visibility.
2. Put the CTA on the upper fold: Very often, visitors don’t have the patience to go through the entire length and breadth of the page. They take a cursory glance and if their information need is satisfied or if they don’t find what they are looking for, they simply bounce out. They miss important CTAs and notifications which may be below the fold. As a marketer, it is your duty to ensure that the visitor finds the CTAs at the appropriate place so that they can easily take a favorable action if they want to.
3. Use a proper headline: The headline in your web page should clearly describe the content without any ambiguity. It should be succinct and honest. A good headline will not only force the visitor to go into the body but also convert.
4. Use a video: Using video tutorials to teach your customers or making them see how the product works is a good way to increase the trust factor and making them convert.
5. If you have received awards, show them: Awards and recognitions received from credible organizations can really reinforce customer confidence. So, if you have something worth showing off, put them on the homepage itself with a small description.

If you implement these ideas today, you might see improvement in conversion rates soon.It never hurts to take a little chance, does it?

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The research found that users will leave if the content layout is unattractive, if images take too long to load and if websites are not appropriately customized for mobiles. All of these statistics are related to web design. So it is clear that, users value design before they look into the site further. Here are 5 web design practices that are a must for any good website:

• Call-To-Action – Make sure your website has a clear call to action on the home page of your website. This could include signing up, subscribe buttons, demos and other actions that a user should ideally take. The CTA acts as your final communication with the customer and it has to compel them to take action. Make sure the CTA button is provocative, easy to read and understand. Use powerful words in your CTA and don’t hold back on the emotional aspect either.

• Balance it Out – A good website is one that strikes a balance between looks and functionality. Make your website look eye-catching in terms of font colors, fonts, images and white space. All of this aesthetic tuning will help first time visitors navigate your website with ease. Don’t forget that your website needs to look just as beautiful on mobile, otherwise visitors will turn away.

• White Space – Web pages aren’t newspapers – you don’t have to stuff every corner with images and content. Good designers know that a certain amount of white space is required in every design to balance out the spacing. The white space makes it pleasant for the readers to view and examine each element without getting distracted.

• Speed – No one likes slow websites. If your competitors website is even 2 seconds faster than yours, then users will likely move to their site. The current milieu calls for instant gratification and you cannot let your competitor have the upper hand.

• More pages, more leads – Users are bound to get suspicious if there are only 3-4 pages filled with products. Studies have shown that conversion rates are better for websites that have more pages. This allows to get as much information as they need and you can spread out content more freely. The general pages are as follows; Home, Products, Pricing, Blog, About Us and Contact. All of these can have sub-pages under them for different purposes.

Bad web design hinders the opportunities both you and the customers get. This will consequently affect your leads and sales so it is important to focus on it. If you’re unsure how to go about it, consult your local graphic designers in Brisbane.

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Website usability has become a hot topic today thanks to the proliferation of companies dependent on the internet for sales. The constantly changing social landscape requires informed and innovative marketing efforts. Your website must be the bedrock of such efforts. This is where website UX comes in.

Now that we’ve agreed that improving your website’s UX can improve your conversion rates, it is time to improve it. Here are four tips for the same.

Is your website responsive? Designing different websites for different devices could be difficult. Instead if you can build a single website which is responsive, it would automatically adapt to different screen sizes and resolutions.

Google has announced its plan to penalize websites for lack of responsiveness by assigning lower ranking scores. (Source: mobilemarketingengine). Other search engines may soon follow suit. This will push your website down the SERP and affect your website traffic.

Is the loading time too high? A website which is too slow to load can invalidate all your other efforts. The bounce rate can be very high. At the same time, if you don’t optimize the loading speed of your website, there is a fair chance that lead generation and conversion rates might decline.

Are you using images, color and white space strategically? Images are important for a website because it helps to break the monotony. Studies have shown that visitors connect with an image much quicker than they can interpret a copy. But are the images consistent with the copy?

Is it too gaudy? Does it feel superfluous? You will have to use images which tell a story and establish a link with the visitors. Put them at the right focal points. Using the right color combination for contrast is important and can help in lead generation. White space plays a similar role and helps to get rid of clutter. It helps the visitor to focus on the all important CTA(s).

Is your website easily navigable? It is the need of the hour to use intuitive navigation to improve user experience. Use the company logo on the top of each page and link it to the home page. Use primary navigation options at the top and follow it up with secondary navigation options below it or along the side margins. Embed a well designed site map at the top or bottom of the page and link the page to your blog(s) and other landing pages. Have an option for social sharing.

It is dangerous to neglect the UX issues of your website. It will take the sheen of your marketing efforts and have a devastating impact on your business. Apply these tips to enjoy the benefits immediately.

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