It is easy to under estimate the importance of great design because it's really tough to do it well, so most agencies avoid talking about it. Instead they will point at SEO and say that is the most important thing you need to do on your site. 

Truth is.. if you nail your marketing and actually manage to get leads.. then design plays a huge part on your conversions. Good design is the very first impression a visitor will have with you - and you've only got a split second to win them over. 

Incredible web-designers consider everything from colour theory and typography, while constantly taking into consideration things to increase your conversion rate. An incredible web design will look flawless because everything will be consistent - from typography sizes, line heights and spacing.. to the space between and around objects. Consistency is key - and the end result is your visitor being impressed with your branding and image, while their eyes are naturally guided towards the next step you want them to make.

For the right business, this prize could literally 10x the conversion rate.